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Scent marketing leverages the influence of fragrance to shape consumer perceptions and behaviours in commercial environments. This approach, also known as olfactory marketing, aroma branding, or ambient scent marketing, involves…

Adland figures suggest that amid the upheaval that besets the UK, there are signs of recovery in the mid to long term.

The experience was created by Red Consultancy and Seen Presents.

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers…

Jen Wong has previously worked at Dentsu Creative.

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding…

The three businesses will come together to create We Are Group.

Affiliate marketing stands as a cornerstone in the digital marketing landscape, offering a mutually beneficial model for both sellers and marketers. At its core, affiliate marketing is a performance-based marketing…

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively…